Erich Schmitt, president of SEAT, gave yesterday a 123,000 euros check to Dr. Sara Gamba Fuentes, of the Colombian embassy in Spain and representative of Shakira’s Foundation - “Fundación Pies Descalzos”. The check is part of the financial support offered by Seat to the Foundation. Seat also helped the Foundation by being the sponsorship of Shakira’s European Tour, earlier this year.
According to Erich Schmitt, “SEAT is a company with a great social commitment and I’m enormously proud of delivering this check, which will serve as aid to palliate the situation of Colombian children”.
“The money will be used to build a new school in Barranquilla, the native city of Shakira in Colombia”, said Dr. Fuentes. “The school will provide education to 2,000 children and will remarkably improve the situation of the families in Barranquilla”.
The fundraising campaign included the option to donate 1 euro, by sending an SMS, which automatically entered the drawing of a singular SEAT Leon Pies Descalzos, customized by Shakira. The amount of received SMS from all the participant countries in Europe reached the impressive number of 89.227, and Shakira is very happy because of the fans response to the initiative.
In an act celebrated yesterday in SEAT’s stand in the Barcelona Motor Show, the Commercial vice-president of SEAT, Berthold Krüger, delivered the keys of the SEAT Leon Pies Descalzos to Lucia Morán, the winner.
Lucia, from Madrid, said: “I never thought that my SMS would be the winner of the car, when I sent it. As a Shakira fan, I just wanted to contribute to her cause”.
Lucia Morán sent the winning SMS from her father’s cell Phone. When asked if her father didn’t demand the prize, this was her answer: “No way, he already owns a SEAT Leon. But since he is a very lucky man, he said that his luck helped me to win the car. And since I don’t have a car, it’s really cool”.
Shakira, one of the most recognized and successful young artists, has chosen Spanish brand SEAT as the main sponsor of the 2007 “Oral Fixation” European Tour. The tour began on January 05 and finalized on April 08. SEAT continues collaborating with the Shakira’s Foundation “Pies Descalzos”, in benefit of the children who live in extreme conditions in Colombia.
For more information on the Foundation Pies Descalzos:
Fundación Pies Descalzos
For more information on new features Shakira/SEAT:
Catch the Fever
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